Revved up and reloaded: Tata’s new Altroz aims straight for the petrolhead’s sweet spot
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One of India’s leading automakers, Tata Motors has today taken the wraps off the updated version of its premium hatchback, the Altroz. The all-new Altroz now comes with a range of upgrades, in both design as well as in features, all in a bid to strengthen the automaker’s position in the competitive segment.
“Loaded with segment-first features, the all new Altroz offers a compelling package for Indian car buyers seeking design finesse, sophistication, performance, and practicality in a single offering,” Tata Motors said in a release.
Tata launched Altroz first in 2020 and since then the hatchback has played a crucial role in the automaker’s passenger vertical segment. The car is reputed for its 5-star safety rating along with its versatility. As per the company, the latest version seeks to build on this legacy, although the carmaker has made substantial changes to the car’s exterior as well as its interior and has also expanded the safety offering.
Talking about the exterior looks, the all-new Altroz now comes with a more sculpted look, featuring a state-of-the-art redesigned 3D front grille, LED lamplights, and a connected LED tail lamp. To give the hatchback a cleaner look, flush door handles have also been added. The hatchback now comes in five new colour offerings: Dune Glow, Ember Glow, Pure Grey, Royal Blue and Pristine White.
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Inside, the car cabin has a more indulgent look than its previous version and comes equipped with an infotainment unit and digital instrument cluster. The hatchback also sports some premium touches, such as a Galaxy ambient lighting, voice-assisted electric sunroof, wireless charging, and an in-built air purifier. Select trims also feature advanced safety tech, including six airbags, a 360-degree surround-view system, and connected vehicle capabilities under Tata’s iRA suite.
The model continues to be underpinned by Tata’s ALFA (Agile Light Flexible Advanced) architecture and is available in multiple powertrain options, including petrol, diesel, and CNG, catering to a broad range of customer needs.
Tata Motors is yet to disclose the pricing of this hatchback, though it did mention that the car will go on sale soon.
Tata Motors, in a statement, noted that the Altroz is targeted towards the urban Indian customer who are looking for a hatchback which balances safety, futuristic design, sleek look and practicality. The carmaker said that the Altroz marks a new strategy for the company to refresh older models and, thereby, maintain market leadership in the hatchback space.