From Bombay to Beverly Hills, Anita Dongre dons another feather in her designer hat

Fashion designer Anita Dongre is perhaps the most successful fashion designer with an annual turnover of over ₹1,000 crore. Ever since the launch of her eponymous label in 1995, she has consistently added several lines, including AND, Global Desi, Grassroot, as part of her portfolio along with jewellery, gifting, etc. While doing all these, the designer always made sure that the elements of India and its craft traversed through her creations.

So, when she decided to open her fourth international store (she already has two in Dubai and one in New York’s prestigious Soho district) at Beverly Hills on November 1, it was natural for her to extend the same at the store too. Located at Gardenhouse Beverly Hills, this marks the brand’s 13th store worldwide and its most significant U.S. expansion since the New York City flagship opened in Soho in 2018. 

Following her historic debuts in New York City and The Dubai Mall, Dongre has now become the first Indian designer to launch a flagship store in Beverly Hills, furthering her mission of taking India to the world. “I’ve always wanted one on the East Coast and one on the West Coast, and we have been looking for a place for the last couple of years, and finally it happened now,” says Dongre. “What better place on the West Coast than Beverly Hills… both Mindy Kaling and Poorna Jagannathan were nice enough to host the launch for us…”

The new space brings Dongre’s signature design philosophy - where contemporary silhouettes meet centuries-old Indian craftsmanship - to one of the world’s most iconic luxury destinations. Shoppers can explore a curated selection of exquisitely handcrafted couture and modern ready-to-wear designed for the global connoisseur.

Inside, the store is imagined as a sanctuary of serenity, the designer’s interpretation of modern-day Rajasthan. The delicate house fragrance welcomes guests into an immersive world where Indian crafts meet contemporary translations in an oasis of nature-inspired interiors. The hand-painted and hand-embellished Pichhwai walls feature Anita's love for forests and animals. These walls have been handcrafted by artisans in Rajasthan over months and celebrate the harmonious co-existence of flora and fauna in forests.

The embroidered cushions, bespoke wallpaper, custom carpets and furnishings, all handcrafted in the atelier in India, come together to create an atmosphere of calm, craft, and quiet luxury. Every detail - from the flooring to the lampshades to the art - reflects Dongre’s reverence for handwork and nature. “The store has some silver jewellery, vegan accessories and of course my creations that are global in appeal with an Indian soul, wedding wear and some menswear,” says Dongre. “It will cater to the western sensibilities as well as the Indian diaspora settled here.”

Anchoring the store is a striking installation of an elephant matriarch and calf from ‘The Great Elephant Migration’ - a global art movement featuring sculptures handcrafted by indigenous communities in India using invasive Lantana weeds that threaten native forests and wildlife. This symbolises Dongre’s enduring commitment to sustainability, biodiversity, and the philosophy of Fashion For Good. 

Recognised for dressing global icons such as Priyanka Chopra, Kate Middleton, Kim Kardashian, and Dakota Johnson, Anita Dongre has built a brand synonymous with sustainability, women’s empowerment, and cultural storytelling. Her recent collaboration with Mattel, which saw her become the first Indian designer to create a Diwali Barbie, captured imaginations worldwide and sold out within days. The partnership stood as a celebration of South Asian representation and heritage craftsmanship on the global stage, underscoring Dongre’s enduring vision of taking India to the world. 

“Every piece we create is touched by the hands of women artisans whose skills have been passed down through generations. Bringing their craft to Beverly Hills is not just about fashion - it’s about giving their art the global stage it deserves.” Says Dongre. “It allows us to extend the philosophy of mindful luxury to a global community that values purpose as much as beauty.” 

Rooted in Rajasthan, Anita Dongre has long championed India’s artisans through initiatives that preserve and contemporise handloom weaving, embroidery, and block printing, supporting thousands of craftspeople with sustainable livelihoods. Her brand continues to pioneer conscious luxury across couture, ready-to-wear, and vegan accessories. 

With the Beverly Hills launch, Anita Dongre brings the spirit of Indian luxury and craft to Los Angeles - inviting the city’s cosmopolitan clientele to experience a dialogue between culture, craftsmanship, and conscious design.