lululemon will open its first India store in New Delhi
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lululemon on Tuesday announced the location of the brand's first store in India. The new store will be located in New Delhi’s DLF Promenade and open later this autumn as part of the company’s franchise agreement with Tata CLiQ.
The store will offer high-performance products for men and women to support a wide range of activities including yoga, Pilates, running, training, tennis, golf, and everyday movement. It will also serve as a space for connection with guests, ambassadors, and local health and fitness communities.
At the time of the opening, Tata CLiQ will also launch the brand on its platforms Tata CLiQ Luxury and Tata CLiQ Fashion, bringing lululemon’s innovative athletic and lifestyle products, as well as community-led experiences rooted in movement and wellbeing to guests across the country.
“Bringing lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world,” said Sarah Clark, Senior Vice President, EMEA, lululemon “To prepare for the opening, we have been working with Tata CLiQ to build relationships with the New Delhi community, which has a vibrant and active consumer base that is looking for premium performance products that blend technical innovation with elevated style. We are excited to welcome guests across India to lululemon in the coming months and all that’s ahead for our brand in this fast-growing and energetic market.”
“We are delighted to partner with lululemon for their India launch. This marks an important milestone in our journey of bringing globally renowned brands to consumers in the country,” said Gopal Asthana, CEO, Tata CLiQ. “Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with lululemon’s product offerings and community-first philosophy. We are gearing up to open the brand's first store in the coming months, along with its launch on Tata CLiQ platforms, and look forward to growing its omnichannel presence in the country.”
Market expansion is a key pillar of lululemon’s growth strategy. With a brand presence in over 30 markets around the world today, lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland.
The arrival of lululemon store locations and digital offerings in India follows the company’s earlier entry this year into Poland, Greece, Hungary, and Romania through its franchise partnership model.