Tiffany & Co. enters India’s luxury watch market with holiday-led debut

Tiffany & Co. has officially entered India’s luxury watch segment, marking a strategic expansion of its portfolio in one of the world’s fastest-growing premium consumption markets. The American luxury house unveiled its watch collections for the first time in the country at an invite-only holiday preview hosted at its Jio World Plaza boutique in Mumbai this week.

The debut signals Tiffany’s intent to establish watches as a core category in India, complementing its long-standing jewellery business. The showcase featured timepieces from the Eternity and HardWear collections, alongside watch designs inspired by globally recognised jewellery lines such as Tiffany T, Knot, and Lock.

Industry executives view the move as aligned with evolving preferences among Indian luxury consumers, who are increasingly drawn to high-end watches that prioritise design, brand heritage and everyday wearability over traditional mechanical complexity. Tiffany’s watches are Swiss-made and powered by high-precision quartz movements, underscoring a focus on reliability, craftsmanship, and lifestyle-led luxury.

The Eternity collection anchors Tiffany’s watch proposition in India. It features round and cushion-shaped cases crafted in 18k white and rose gold, accented with diamonds, signature Tiffany Blue guilloché dials, black lacquer finishes, and gemstone detailing. Positioned firmly in the high jewellery watch segment, the collection is aimed at gifting occasions and long-term keepsakes. Prices are available on request.

The HardWear watch range extends one of Tiffany’s strongest jewellery franchises into timepieces, translating the collection’s distinctive gauge-link design language into watches. Crafted in sterling silver, steel and 18k rose gold, the range includes diamond-set bezels, Tiffany Blue and mother-of-pearl dials, and hidden clasps, targeting consumers seeking bold yet versatile luxury statements. Prices are available on request.

Beyond watches, the Holiday Edit also featured jewellery from Tiffany’s Lock, Knot, T and HardWear collections, reinforcing a cross-category strategy in which watches enhance the brand’s jewellery-led proposition rather than compete directly with traditional Swiss watchmakers on technical horology.

The India launch comes as global luxury brands intensify their focus on experiential retail and category diversification in the country. With affluent Indian consumers showing a strong appetite for international brands backed by storytelling, heritage and gifting appeal, Tiffany’s entry into watches is expected to help lift average transaction values and deepen customer engagement at its Indian boutiques.

Founded in 1837, Tiffany & Co. operates more than 300 stores worldwide and employs over 14,000 people. Now part of the LVMH group, the brand continues to expand across jewellery, watches, and accessories, with India emerging as a key growth market in its broader Asia strategy.