Godrej Enterprises unveils new brand identity — know key details

Godrej Enterprises Group (GEG) has unveiled a refreshed brand identity, which, it says, honours GEG’s legacy, with a vision to participate in the government's "Viksit Bharat" plan by 2047.

Jamshyd Godrej, chairman and MD, Godrej Enterprises Group, says the brand refresh is aimed at a vision of reinvention. "And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers,” says Godrej.

The company says the new identity will create a cohesive and inherently ownable identity for the group businesses. It comprises a striking purple colour while retaining the cursive logo, which the company says is reminiscent of the founder Pirojsha Godrej’s signature.

"The colour purple brings in a strong sense of dynamism and confidence and symbolises GEG’s ambition to lead with sustainable, design-led innovation and engineering excellence. The shift from three colours to a single colour allows for greater consistency and synergy across its businesses. (It) speaks to the brand’s commitment to quality and trust," the company says.

Nyrika Holkar, executive director, Godrej Enterprises Group, says the new identity is more than just a change of colour. "It reflects a shift in GEG’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcase India’s prowess on a global scale."

Its new brand campaign film starts with a call out to the first product of the Group -- the iconic springless lock. "The campaign celebrates the spirit of curiosity, creative problem solving, and a never-say-die attitude best demonstrated by children who question everything and are always resourceful enough to find a solution. Over the last 127 years, GEG has consistently reinvented itself to remain relevant to the evolving socio and economic context in India and globally."

Notably, the Godrej family had amicably split the 127-year-old conglomerate into two groups in April this year. Godrej Industries Group (GIG) is controlled by Adi Godrej, Nadir Godrej and their immediate families. Nadir Godrej serves as the chairperson of the Group, whereas Pirojsha Godrej is the executive vice chairperson of GIG. Pirojsha will succeed Nadir as the chairperson in August 2026.

Godrej Industries Group includes the listed companies — Godrej Industries, Godrej Consumer Products, Godrej Properties, Godrej Agrovet and Astec Lifesciences. Present across 5 continents, the Godrej Enterprises Group comprising Godrej & Boyce is one of India's oldest business houses, which has interests across aerospace, aviation, defence, motor solutions, energy solutions, locks & security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and IT.