Hyundai Motor India (HMIL) has announced a new sub-compact SUV Exter, which will be launched on July 10, 2023. Hyundai SUV Exter claims to have a 'Smart Electric Sunroof', and a dashcam with a dual camera, which is the 1st in-segment feature.

The SUV Exter is likely to give competition to the likes of Tata Punch, Renault Kiger, Nissan Magnite, and Maruti Fronx.

Tarun Garg, COO, Hyundai Motor India, said Hyundai EXTER has been equipped with features intended to “let you soak in the sights and capture memorable experiences”.

"After receiving a terrific customer response on the images released so far, we are delighted to announce that Hyundai EXTER will be launched in India on the 10th of July this year,” said Garg.

Earlier this month, Hyundai opened bookings for SUV Exter. Customers can book the car at Hyundai dealerships or online at ₹11,000. The company has not revealed the final price for the sub-compact SUV so far, but it is expected to be around ₹6 lakh.

Hyundai in a statement said "EXTER will be equipped with "voice-enabled" Smart Electric Sunroof, which will respond to voice commands like 'open sunroof' or 'I want to see the sky'".

The 'dashcam' with 'a dual camera' boasts of a front and rear camera, a 5.84 cm (2.31”) LCD display, smartphone app-based connectivity, and multiple recording modes.

The dashcam also supports full HD 'video resolution' and allows users to capture pictures from both front and rear cameras.

Hyundai EXTER will come in 5 trim options – EX, S, SX, SX(O), and SX(O) Connect.

Intended for urban and outdoor lifestyles, Hyundai EXTER is equipped with three powertrain options -- 1.2 l kappa petrol engine (E20 fuel ready) available with 5-speed manual transmission (5MT) and smart auto AMT (automated manual transmission) and 1.2 l bi-fuel kappa petrol with CNG engine equipped with 5-speed Manual transmission.

"All powertrains are tuned to deliver consistent performance in diverse conditions and will ensure a delightful driving experience," the company says.

Hyundai's model line-up consists of models like Grand i10 NIOS, i20, i20 N-Line, AURA, VENUE, VENUE N-Line, VERNA, CRETA, ALCAZAR, TUCSON, KONA Electric and all-electric SUV IONIQ 5.

Separately, Hyundai Motor India recently kicked off "digital float activity" across its rural outlets, which is aimed at making deeper and significant penetration across semi-urban and rural belts. This initiative will help HMIL reach out to potential customers effectively at the tehsil and taluka levels.

Garg says phygital experiences are the need of the hour to reach the last mile and also ensure maximum penetration. "With the ‘Digital-Float’ activations, we aim to showcase Hyundai products to existing and potential buyers and extend our footprint in the hinterland. The 36 Digital Floats will cover almost 582 rural locations across 27 states over the next two months."

The company says it has set up 600 touchpoints in rural markets and the Grand i10 NIOS has contributed to 20% in rural sales volume for YTM’23.

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