JioCinema sees IPL 2024 audience reach surge 38% to 62 cr

Streaming platform JioCinema saw the Indian Premier League (IPL) 2024 audience reach surge by 38% to 62 crore views compared to 44.9 crore in the previous season, according to the latest numbers shared by the company.

JioCinema, the official streaming platform for TATA IPL (Indian Premier League) during the 2024 season, amassed over 2,600 crore video views, showcasing a 53% surge from the previous year's TATA IPL. The company says the viewership translated into over 35,000 crore minutes of watch-time. The inclusion of 12 language feeds, 4K viewing, multi-cam views, and stadium-like experiences like AR/VR and 360-degree viewing contributed to an increase in the average time spent by viewers, from over 60 minutes in last season to 75 minutes.

On the opening day of the 2024 season, JioCinema says it witnessed over 11.3 crore viewers, a 51% rise from the previous year. Additionally, the platform registered over 59 crore video views on the opening day of IPL Season 17.

"As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time," JioCinema says in a release.While expressing confidence in the platform's growth, a Viacom18 spokesperson says, "We conclude the TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India. The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated."

“We would also like to thank our partners, sponsors, and stakeholders who have shared our vision as we remain on course to make JioCinema the most sought-after platform,” the spokesperson adds.JioCinema featured six consumer brands, Dream11, Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank during the opening match. By the end of the season, JioCinema had 28 sponsors and over 1,400 advertisers.

JioCinema says it plans to enhance its sports offerings with coverage of the Olympic Games Paris 2024. “Viacom18’s comprehensive coverage of Paris 2024 will include content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and much more."