Reliance bolsters consumer segment with SIL Foods acquisition

The FMCG arm of Reliance Industries, Reliance Consumer Products Ltd (RCPL) has announced the acquisition of Maharashtra-based Sil Food India Private Limited, which is set to complement RCPL's existing portfolio of products. A statement says with this acquisition, RCPL aims to bring new life to SIL Foods’ storied brand and build on its heritage, leveraging its scale, tech capabilities, and deep understanding of the Indian consumer. SIL offers products in categories such as jams, sauces, mayonnaise, and canned goods.

“Reliance Consumer Products is focused on building a business for the future while preserving the rich cultural and culinary heritage of India,” says Ketan Mody, COO of Reliance Consumer Products. “SIL Foods, with its trusted legacy, offers an exciting opportunity to bring iconic Indian flavours and products back to consumers in new and innovative formats. We believe that with our expertise in consumer engagement, innovation, and distribution, we can unlock the brand’s full potential and make it even more relevant in today’s fast-evolving marketplace.”

The acquisition is a part of Reliance Consumer's broader strategy to reinvigorate and modernise some of its heritage brands. "With a strong focus on innovation, sustainability, and consumer-centric offerings, RCPL is committed to making these brands relevant for a new generation while staying true to their roots."

The company says it plans to enhance SIL Foods’ product offerings through improved quality standards, wider distribution networks, and impactful marketing campaigns, which will boost its presence. “We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for SIL Foods,” says Ajay Mariwala, MD of SIL Foods. “RCPL will help breathe new life into the SIL brand by expanding its reach and bringing the authentic SIL products to a broader, modern audience.”

Reliance Consumer Products aims to blend global standards with local insights to create products for every Indian. SIL Foods is a renowned Indian brand, with a rich legacy of producing high-quality food products. Known for its traditional offerings, SIL Foods offers a range of food items.

RIL, which recorded a 7% year-on-year surge in its October-December quarter profit at ₹18,540 crore, recently said its consumer brands' 9M FY25 revenue stood at ₹8,000 crore. It says the Campa brand of Reliance Consumers now has over 10% market share in the sparkling beverage category in "select states", and that Campa and Atta brand Independence are projected to cross ₹1,000 crore turnover each in FY25.

"The business continued to deepen presence in General Trade; delivered 300%+ Y-o-Y growth as it expanded reach through a network of distributors and merchant outlets across the country. Business strengthened product portfolio with acquisition of Tagz Foods and launch of an energy boosting and re-hydrating beverage ‘RasKik’ Gluco Energy," Reliance said while announcing its Q3 FY25 results.