India's IT bellwether Tata Consultancy Services (TCS) on Wednesday said there is strong interest across industry verticals to engage with TCS to explore generative artificial intelligence (AI) use cases around productivity improvement, content creation and enriching customer interactions with personalised experiences.

"TCS' point of view is that the full potential of generative AI is best realised through a holistic enterprise-wide initiative encompassing business, legal, risk & compliance, research and innovation, rather than by implementing multiple point solutions," the software services giant says in its filings.

TCS says it has launched an advisory offering to help customers create a holistic vision, strategy, business case and plan for enterprise-wide adoption of Generative AI. The IT company is supporting these early initiatives through its co-innovation frameworks.

Cloud migration, data and application modernisation coupled with new digital technologies such as AI continue to drive growth, TCS says. "TCS' investments in deepening competencies and building new capabilities have yielded good results. It is a launch partner for the hyperscalers in multiple new technology launches, including generative AI," the software major says.

"We are proactively building differentiating capabilities in generative AI and actively working on such projects with our clients, delivering impact on technology, operations and client experience dimensions," says N Ganapathy Subramaniam, chief operating officer and executive director, TCS.

According to TCS chairman N Chandrasekaran, leveraging generative AI would further require technology innovation and investments. There is a transition already underway from predictive AI to generative AI, Chandrasekaran said in a letter to shareholders in June. "Majority of the businesses are still adopting predictive AI and are on the journey of capturing large volume of data, harnessing the power of cloud and IoT. There are varying levels of adoption in companies across sectors," he said.

"In the past decade, there has been a rapid evolution of digital technologies, bringing about a transformation across every industry. Now, the advancements in AI have made AI transition a central focus. The impact of AI and Machine learning is going to be profound," the TCS chairman said.

"The energy, supply chain and AI transitions are going to require companies to reskill/upskill existing talent base, hire and integrate new talent and invest in research," Chandrasekaran said, adding that TCS is investing in building AI capabilities that include AI-powered products and platforms.

India's largest IT company by market capitalisation reported a 16.8% growth in consolidated net profit at ₹11,074 crore in the April-June quarter compared with ₹9,478 crore in the year-ago quarter. Revenue from operations rose 12.6% to ₹59,381 crore from ₹52,758 crore in the corresponding quarter last fiscal.

Wipro and Infosys, too, have announced investments in AI. Wipro will train all of its 250,000 employees on AI fundamentals and its responsible use over the next 12 months. In May, Infosys launched Topaz, an AI-first set of services, solutions, and platforms using generative AI technologies.

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