Tata Motors' electric vehicle arm Tata Passenger Electric Mobility on Friday unveiled Punch.ev based on its new 'pure EV' architecture 'acti.ev'.

The price range of Punch.ev will be revealed on the launch day later this month.

Punch.ev will be the automaker's first product based on pure-electric architecture, which will spawn a variety of products with multiple body styles and sizes.

The new EV architecture will underpin future products from the Tata Motors' electric portfolio, India's largest electric carmaker says in a statement.

Tata Motors claims the acti.ev platform features an optimised battery pack design, leading to a 10% improvement in energy density. This battery pack design also offers multiple range options from 300 km to 600 km. The architecture also allows for modularity in choosing the right drivetrain option for the appropriate product, between AWD, RWD, and FWD.

The acti.ve architecture supports 7.2 kilowatt (kW) to 11kW onboard chargers for AC fast charging and DC fast charging up to 150 KW, thus adding a 100 km range in 10 minutes, the carmaker says.

It also allows the company to house multiple body styles with a reinforced body structure capable of meeting future Global NCAP and Bharat NCAP safety protocols, says Tata Motors.

"acti.ev maximises cabin space and storage with a flat floor without a transmission tunnel, and an added frunk, therefore allowing more space for occupants in the cabin," the company says, adding that its lower centre of gravity improves driving dynamics and handling.

"We are proud to enter 2024 with a groundbreaking development in the form of acti.ev – a made-in-India advanced Pure EV architecture that promises to be a trendsetter in the country's rapidly developing EV market," says Anand Kulkarni, chief products officer, Tata Passenger Electric Mobility Ltd.

"This architecture has been meticulously designed to enable class leading efficiencies, maximizing space, battery capacity and enhancing the overall driving experience. acti.ev is a global ready, future-facing pure electric architecture that enables the implementation of software oriented features, ensuring that our vehicles are not only technologically advanced but also future-proof," Kulkarni says.

"The Punch.ev is our introduction to the next generation of EVs from TPEM. As has been the case with our current portfolio of EV products, we are confident that future products made on the acti.ev architecture will continue to spark delight in our ever growing community," says Kulkarni.

This comes days after Tata launched two EV-exclusive showrooms in Gurugram. The automaker plans to open new EV showrooms across Tier-I and Tier-II cities in the next 12-18 months. It currently displays one or two EVs at its ICE showrooms.

Tata Motors will launch two more EVs this year – Curvv and Harrier EV.

"We have seen the growth rate for EV increase because of new models at more affordable price points," Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said last month.

Starting today, customers can book their Punch.ev by making a payment of ₹21,000.

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