Tata Consultancy Services (TCS) has partnered with AWS to launch a generative AI (artificial intelligence) practice as it looks to help customers harness the potential of generative AI services.

TCS has invested in foundation training of over 100,000 employees on generative AI. The software firm is now focused on deepening its expertise further, including the certification of over 25,000 employees on AWS generative AI services and with the announcement of this new practice.

"TCS' AWS generative AI practice will help enterprises choose and quickly scale the right solutions for their unique business needs and transform their organizations, using AWS' services such as Amazon Bedrock. TCS' consultants will help clients explore the most impactful use-cases in their business context, experiment collaboratively and co-innovate generative AI-powered solutions," India's largest software services firm says.

This co-innovation will take place at the company's innovation and research hubs located in major city hubs including New York, Pittsburgh, Toronto, Amsterdam, and Tokyo. At these sites, the teams can also leverage work done by academic researchers and start-up partners from TCS’ innovation ecosystem.

"To make generative AI deployment effective and trustworthy, we must approach the technology holistically across multiple dimensions including creativity, productivity, and business value. Drawing from all the investments we have made in building deep capabilities in generative AI, our strong partnership with AWS, and contextual knowledge of our customers’ businesses, we help them take a comprehensive approach to realize the true potential of generative AI to drive their growth and transformation," says Krishna Mohan, deputy head, TCS AI.Cloud unit.

To drive up productivity of its clients' IT organisations, TCS will help them deploy Amazon CodeWhisperer to provide generative AI-powered code recommendations to developers directly, saving them the effort and enhancing the quality of their code, the company says.

"Generative AI is one of the most transformational technologies of our generation, allowing organizations to reimagine their customers' experience, increase employees' productivity, and enhance overall business operations. AWS has been focused on making AI accessible to companies of all sizes and across industries, and by deepening the AWS and TCS relationship through the TCS generative AI practice, more customers can easily and quickly leverage and benefit from generative AI," says Vasi Philomin, Vice President of Generative AI, AWS.

This comes at a time when generative AI has captured the attention of enterprises globally for its potential to significantly reshape industries. According to Bain & Company, companies that take a wait-and-see approach to AI are at risk of being left behind. The current generation of AI tools and models could help companies speed up 20% of worker tasks without loss in quality, it says.

Earlier this year, Tata Sons chairman N Chandrasekaran said AI will empower people with little or no skills to perform higher-level jobs. India's other top IT companies such as Infosys and Wipro have announced investments in generative AI.

TCS is significantly investing in building AI capabilities which include products and platforms that are AI-powered, Chandrasekaran said. "In the past decade, there has been a rapid evolution of digital technologies, bringing about a transformation across every industry. Now, the advancements in AI have made AI transition a central focus. The impact of AI and Machine learning is going to be profound," Chandrasekaran said in a letter to shareholders.

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