WITH PREMIUMISATION becoming the industry’s North Star, real estate barons are shifting their focus from the mass market to high-value assets to woo India’s aspirational class. Sample this: Flats priced above ₹1 crore accounted for 62% of total sales in H1FY25, with demand backed by low inventory, rising affordability, favourable policies, and growing urban affluence, according to JLL, a global real estate services firm.