The past few days have seen a lot of chatter about the new information technology rules and how they affect social media companies in India. While the conversation about these rules is still ongoing, social media companies became a vital link during the deadly, second wave of the Covid-19 pandemic, with useful information about oxygen, beds, medicines, blood, plasma, and a whole lot of other things on which people exchanged information within their networks.
The pandemic has led to something like the second coming of social media, as Facebook India vice president and managing director Ajit Mohan says. The social media behemoth, which includes among its platforms WhatsApp and Instagram, is focussing on content creators and small businesses to make them its growth drivers for the future. Besides connections, the Facebook ecosystem is moving towards becoming platforms of choice for content and commerce as well.
Will Facebook's strategy be successful? Watch the show!