How are investors changing their savings habits in today’s ever-changing financial landscape?

Talking about the history of the Indian investors' journey, it beautifully mirrors generational evolution. For instance, our grandparents believed true wealth lay in real estate and gold — tangible, trusted, and passed down with pride. However, our parents’ generation diversified a little while traditional assets and bank FDs dominated, they also began exploring early IPOs, select company shares, and the first wave of mutual funds.

Then came Generation Z- digitally savvy and financially aware, more hands-on with our money.

“We liked investing in mutual funds, equities, and curated alternative investments, comfortable taking higher risks in pursuit of better returns. The rise of passive products, REITs, and global diversification reflects this maturity. And now, the baton has passed to Gen Z, a cohort with very different risk-return expectations. They are open to crypto, trading ideas, and new-age digital assets, seeking instant access, flexibility, and innovation over convention,” said Suranjana Borthakur, Head of Distribution & Strategic Alliances, Mirae Asset Investment Managers (India).

From gold to goals, and from property deeds to portfolio dashboards, India’s saving habits tell the story of a nation growing more confident, connected, and future-ready with every generation.

How are they investing

Goal-based investing is gaining strong momentum in India and for good reason. According to experts, “Today’s investors are no longer just 'saving' money; they’re investing with purpose. Whether it’s buying a car, funding a child’s education, or planning an early retirement, having a clear goal creates both emotional connection and financial discipline. It turns investing from a routine habit into a structured journey.”

At the same time, financial planning journeys have become far more thought-through and personalised. Moreover, the growing popularity of mutual fund SIPs has further simplified this process, making goal-based investing accessible and habitual.

In essence, investors are moving from ad-hoc saving to purpose-driven wealth creation — guided by clarity, structure, and more competent financial advice.

Most importantly, mutual fund investing, primarily through SIPs, has become the most common approach for wealth creation.

MF SIPs have helped turn investing into a habit. By encouraging regular, small contributions, mutual fund SIPs instil financial discipline, a crucial ingredient for long-term success.

Borthakur says, “It is not only about convenience, but investing via mutual funds SIPs offer professional management, diversification, and the power of compounding. It helps allow investors to participate in multiple asset classes while managing risk effectively. Over time, this disciplined approach smooths out market volatility and rewards patience. Most importantly, mutual funds shift the focus from timing the market to time in the market. This process helps investors stay invested in their long-term financial goals and build sustainable financial security."

In essence, mutual funds don’t just grow wealth; they shape behaviour, guiding investors towards consistency, balance, and long-term financial freedom.