LIC becomes world's 3rd strongest insurance brand, surges 36% in brand value

Life Insurance Corporation of India (LIC) has been recognised as the world's third strongest insurance brand, achieving a Brand Strength Index (BSI) score of 87.9 out of 100, according to the Brand Finance Insurance 100 report for 2025. This prestigious ranking underscores LIC's robust market presence and the trust it has cultivated among its extensive customer base.

The collective brand value of India’s LIC and SBI Life has grown by 35% year-on-year, according to the Brand Finance Insurance 100 2025 ranking, a new report from Brand Finance, a brand valuation consultancy. With a combined brand value of $14.9 billion, India’s insurance sector continues to strengthen its global presence, the report noted.

In terms of brand value, LIC experienced a significant surge, climbing 36% to reach $13.3 billion. This impressive growth propelled the company six places up to the 12th position globally among the most valuable insurance brands.

Based on Brand Finance’s market research data, LIC recorded high scores for the ‘familiarity’ and ‘appeal’ metrics in its home market, alongside its sustained AAA brand strength rating.

Another Indian insurer, SBI Life, also demonstrated notable progress. The company's brand value increased by 27% to $1.6 billion, elevating its global ranking by 13 spots to 74th place. The brand’s strong performance can be attributed to its expanded product offerings, including unit-linked plans, term insurance, and annuity products to meet evolving customer needs.

Ajimon Francis, Managing Director, India, Brand Finance, said, "The remarkable 35% year-on-year growth in brand value underscores the rising global influence of India’s insurance sector. LIC’s position as the world’s third strongest insurance brand highlights the power of trust and familiarity in driving brand strength, while SBI Life’s strategic product diversification demonstrates how innovation fuels brand value. As Indian insurers continue to expand their offerings and enhance customer engagement, their global competitiveness will only strengthen."

The Brand Finance report highlights a 9% year-on-year growth in the brand value of the top 100 insurance brands in 2025. Improved underwriting results, higher investment income, rising interest rates, and increased profitability are driving this growth. The market capitalisation for leading insurance brands has risen due to the growing demand for insurance products across various sectors.

LIC's ascent in global rankings and its substantial brand value growth are testaments to its enduring commitment to policyholders and its adaptability in a dynamic financial landscape.