Paisabazaar forays into wealth management; to offer fixed deposits, corporate bonds

Credit marketplace Paisabazaar announced on Thursday its foray into wealth management with the launch of fixed income instruments on its platform.

The PB Fintech susbidiary will now allow customers on its platform to compare and choose between different fixed deposit and corporate bond options.

“With the launch of fixed income instruments, we are offering our consumers a comprehensive range of investment options, through simple and transparent digital processes. Our objective is to be a lifelong financial partner for our consumers by helping meet all their borrowing, saving and financial wellbeing needs," said Santosh Agarwal, CEO, Paisabazaar, in a statement.

Earlier in March this year, Paisabazaar had launched its personal finance platform, PB Money, to venture into financial management for retail investors. The platform had received the licence to operate as an Account Aggregator from the Reserve Bank of India (RBI). As per the government guidelines, Account Aggregator (AA) is an NBFC simply engaged in the retrieval and collection of financial information.

For now, the consumers can simply find and compare the different fixed deposit options offered by Bajaj Finance, Suryoday Bank, Shivalik SF Bank, Slice SF Bank, Utkarsh SF Bank, Shriram Finance, and South Indian Bank.

Investment into corporate bonds showed on the app will be provided by Grip Invest. Grip Invest is an Online Bond Platform Provider (OBPP) registered under Sebi.

“This approach strengthens customer lifetime value, deepens engagement, and creates a resilient and diversified business model. A key focus is addressing the needs of ‘New-to-Credit’ (NTC) and underserved segments, many of whom remain outside formal credit systems,” Agarwal added.

The lending platform has had partnerships with over 65 banks, NBFCs, and fintech companies in the last 11 years, with 5 lakh customers across the country.