![Rebranding Arunachal Pradesh](https://images.assettype.com/fortuneindia%2F2020-02%2Fc5089103-e6f9-4545-a87e-0a9936c0fa8e%2FCC8FWG__1_.jpg?rect=0,176,5616,2808&w=300&q=95)
Rebranding Arunachal Pradesh
The remote Indian north-eastern state is waking up to an age of entrepreneurship.
The remote Indian north-eastern state is waking up to an age of entrepreneurship.
The phenomenal success of a spate of Indian films in China has studio bosses excited, but is the giant Asian country going to be a sustainable market for song-and-dance dramas?
Once upon a time big-ticket movies headlined by megastars would be lapped up by audiences. Not anymore. Moviemakers are realising that small is not just beautiful but profitable, too.