Coca-Cola's quest for next billion dollar brand
The Coca-Cola Company is hoping that Thums Up in India would attain the similar iconic status that Coke enjoys globally.
coca cola india
August 2022
July 2022
March 2020
Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
Delayered Coca-Cola Company embraces agility
The Coca-Cola Company in the past year has significantly delayered its business, resulting in faster decision-making, says Sanket Ray.
How Coca-Cola India fights inflation
Almost 80% of our growth has come from volume and 20% from pricing, unlike other FMCG companies, says Sanket Ray of The Coca-Cola Company.
Coca-Cola India to double volumes in five years
The global chief of the largest beverage maker in the world says any disruption to society is bad for business and hopes India, its fifth-largest market, resolves its issues democratically.
