What sells in Lucknow doesn’t sell in Kanpur
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
hyperlocal
March 2021
October 2019
September 2019
August 2019
March 2019
Swiggy, Dunzo spice up hyperlocal space
After seeing several shutdowns a few years ago, the hyperlocal space is abuzz with activity once again with players such as Swiggy and Dunzo expanding their roster of services as funding pours in.
Dunzo raises $45 million from Google and others
The startup plans to utilise the funds to expand its hyperlocal delivery service across the country.
Swiggy Go launched in Bengaluru
Swiggy Go will deliver all sundry items including laundry products, lunch boxes, documents, and parcels to the customer’s doorstep.
The charge of the white brigade
Delivering milk and groceries is a low-margin, cash-burning business. Yet a bunch of startups in this space have figured out ways to thrive.
BigBasket joins unicorn club
The company is set to raise $160 million in a new funding round from foreign investors, making it the latest entrant to the $1 billion valuation club.
