Swiggy Go launched in Bengaluru

Food-tech startup Swiggy on Wednesday launched its hyperlocal delivery service Swiggy Go that allows users to outsource their delivery needs within a city. The Bengaluru-headquartered firm says it will deliver all sundry items including laundry products, lunch boxes, documents, and parcels to the customer’s doorstep. This service is currently available only in Bengaluru.

In March this year, Swiggy started delivering groceries, from both online and offline stores as well through its new service, Swiggy Stores. The company said like Swiggy Stores, Go will be part of the Swiggy app.

“Bangalore will be the first city in the country to experience Swiggy do the last-mile delivery for everything, not just food. By 2020, we will expand Swiggy Go to over 300 cities and Swiggy Stores to all the major metros,” said Sriharsha Majety, CEO, Swiggy.

The Naspers-backed firm also announced the phased roll-out of its on-demand delivery service Swiggy Stores for consumers in Bengaluru and Hyderabad.

The company says that within six months of its launch in Gurugram, Swiggy Stores is already operating at a “significant scale” even when compared to its food delivery volumes in the city. Swiggy Stores delivers home essentials such as grocery, fruits and vegetables, and healthcare products. In this space, Swiggy competes with companies like home-grown online grocery stores BigBasket, Grofers, and Google-backed Dunzo, as well as Amazon and Flipkart.

The company said that in Gurugram, Swiggy Stores will now deliver from merchants in ten categories, including fruits and vegetables, kiranas and supermarkets, meat shops and pharmacies. In Bengaluru, Swiggy will deliver from more than 300 store partners while in Hyderabad it has tied up with close to 200 store partners. Pharmacy deliveries consist of over the counter medicines only, Swiggy noted.

All the deliveries for Swiggy Go and Stores will be made by Swiggy’s dedicated fleet. The company has more than two lakh active delivery partners.

In the single largest financing round in the Indian food-tech segment, Swiggy last December raised $1 billion in its Series H round of funding led by existing investor Naspers, a global internet and entertainment group with an estimated valuation of $3.3 billion.