India's entertainment & media industry to reach $73.6 bn by 2027: PwC
The OTT market will continue to grow at a 14.3% CAGR to produce revenue of $3.5 billion in 2027, says PwC
ott
July 2023
December 2022
October 2022
September 2022
August 2022
March 2022
January 2022
OTT platforms in caution mode after 30-40% crash in ad revenues
Almost all the platforms are especially careful about content acquisition, which is close to 80% of their overall costs
What Ails Bollywood
Mediocre content, the surge in OTT platforms, short-form videos, and the rise of regional cinema, especially the South, have dented the age-old Bollywood ‘craze’.
Consumers empowered by quality content from OTTs: ZEE5
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
Draft telecom bill: Key highlights from OTT to spectrum
The new telecom bill has also proposed a provision to waive off any fee, interest and penalties of telecom service providers.
Why OTTs such as MX Player and Netflix are batting for AVOD models
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.
Hired two-third of my team during pandemic: Netflix's Shergill
As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
PVR, INOX announce merger to create largest multiplex chain in India
The merger will be in a share swap ratio of three shares of PVR for every 10 shares of INOX, subject to shareholders, and other requisite approvals.
Why Netflix's India problem is an industry malaise
Why is Netflix, despite being the industry pioneer, facing problems in the country? Is it due to lack of understanding the Indian audience?
The Conversation: Jennifer Salke, Head, Amazon Studios
The head of Amazon Studios talks about how the Covid-19 pandemic forced the company to think up new business models and out-of-the-box content
