ABFRL’s fourth deal in the Indian ethnic wear space was a minority stake in Tarun Tahiliani’s label. Its growing portfolio in the space signals its ambition, but the real work has just started.
Sabyasachi Mukherjee has made it to the top of the couture sweepstakes. And now, with a new partner in Kumar Mangalam Birla-led ABFRL, the designer aims to expand his brand to the larger mass market.
The designer may have seen phenomenal success in the past two decades, but he isn’t done yet. He wants to create a global luxury brand that includes everything from undergarments to perfume.
