Until some years ago, Saudi Arabia was a place warped under the perception of heavy reliance on fuel and economic shocks. It was not the top-of-the-mind destination one thought of for historical exploration or luxurious leisure. Jump to 2016, with the 2030 vision in mind, Saudi Crown Prince Mohammed bin Salman decides to position the country as a central player in global tourism, with several giga projects at the centre of his ambition.

Although the Gulf nation is flush with oil revenues, it is now shifting its focus and investing heavily in tourism and travel. Its target is 10% of GDP (gross domestic product) by 2030 to be contributed by the tourism sector, which will help diversify the economy.

As part of its Vision 2030 initiative, Saudi Arabia aims to diversify the economy away from oil dependence, create jobs, and attract high-skilled talent into the nation. There are several giga projects in the pipeline and many projects that have opened up in the last year, including the Red Sea global tourism, the Qiddiya entertainment city and the Diriyah Gate heritage development initiatives, along with the sustainability-based $500 billion giga-project, Neom. For the Red Sea project, the aim is to achieve a 30% net conservation benefit by 2040.

Although Saudi Arabia was the fastest-growing G20 (Group of Twenty) economy in 2022 at 8.7% GDP growth, and its non-oil-related growth also stood at a hefty 4.8%, it recorded the largest fall (-3.6%) in Q3 2023. Among G20 economies, India recorded the highest growth over the last four quarters (7.0%), as per OECD (Organisation for Economic Co-operation and Development) data.

“Tourism helps improve quality of life in Saudi Arabia, especially for the locals and attracts international travellers as well,” Alhasan Aldabbagh, president – Asia Pacific, Saudi Tourism Authority, tells Fortune India.

He believes that tourism will help countries connect while building bridges between cultures and allow people to connect, have a dialogue, and remove any perceptions or barriers.

“This opens the door for people to explore opportunities, whether it’s in business, art, technology or science. Tourism is the catalyst for a lot of other industries to flourish as well,” he adds.

With an ambitious target set for the year 2030, Saudi Arabia aims to bring in 150 million visitors in the next 6 years with an eye on India wherein for 7.5 million visitors at least. In 2023, the country received 1.5 million visitors but huge growth is expected from now to 2030.

“India has been prioritised as a strategic market for Saudi Arabia for a lot of reasons. The country has a growing population of 1.4 billion people with a burgeoning middle class as well. The travel market in India is very diverse. Moreover, it is a destination which is only 4-5 hours away,” shares Aldabbagh.

As the third-largest source of tourists in the Asia-Pacific region, the growing interest from Indian travellers stems from family visits, and spiritual and leisure purposes.

Saudi Arabia tourism

Tourism to take centre stage at Invest Kerala summit

Why Saudi Arabia banks on tourism to turn a service economy