In a conversation with Fortune India, Kunal Bahl, co-founder and CEO, Snapdeal, shares his views on re-imagining the future, digitalisation, the new normal in the post-pandemic age, and much more.
While the government says e-commerce firms can resume delivery of non-essential items from April 20, a surge in the number of Covid-19 cases in the past week could stop consumers from shopping online.
E-commerce firms delivering essential commodities faced many hassles on Day One of the 21-day national lockdown; they’re working with local authorities to resolve the issues.
There is a growing demand for international brands such as H&M, Under Armour, and Mango, from tier 2 and tier 3 markets; e-tailers report 50% growth in sales from non-metros.
The BJP-led Union government introduces changes to FDI norms in e-commerce to create a level-playing field. Industry watchers say the move is in view of the upcoming general election.