“Had to make sure app is usable in an unstable environment”
“Our customers are unique in terms of the kind of internet connections they have, the kind of phones they run. So, when you build a product for them, it has to be very simple.”
unicorn
October 2021
CarDekho becomes the 33rd unicorn; raises $250 mln
Fresh funding led by Leapfrog Investments values the firm at $1.2 billion.
“Contrary to opinions, marketed one service at a time”
“Sales were difficult in the first few years since we were new. We realised the best sales pitches are those focused on one strong value proposition.”
“It was about picking up each problem, and solving them”
“In eyewear a lot of ‘problem diagnosis’ is required. The core challenge was staying grounded and focussing on those issues.”
“Choose your investor just like you choose your spouse”
“Picking an investor and board member is as important as picking your co-founder. Never be enamoured by the brand of an investor, be concerned about the person who will be on board.”
“Ensured our platform was the fastest even on a slow network”
“Core is to make it easy for consumers to use the platform. We made the onboarding process for companies fairly easy. It was completely digital.”
“Kept growing the core business”
“Always focus on core elements such as users, engagement, technology and monetisation. Let the metrics and outcomes speak for themselves, recognition and valuation will follow.”
“Built a massive network among retailers”
“The quality of your product will always be the best indicator of the company. As long as the quality is great, the product will sell easily.”
“Since the business needs a lot of cash, the idea was to conserve as much cash as we could”
“We were also picky about investors — we were looking for people who had a long-term view on the sector.”
“We knew if we give good service and products, we will pull through”
“When distributors and clients see large entrenched players in the business, as a new player, you need to answer to everyone what you will do that others are not able to.”
