venture “Choose your investor just like you choose your spouse” “Picking an investor and board member is as important as picking your co-founder. Never be enamoured by the brand of an investor, be concerned about the person who will be on board.” By V. Keshavdev
venture “We chose not to play the cashback game” “Cashback is great to turbocharge early. We played it for a year, but structurally it did nothing for us. We found that if people want to pay a bill and if they liked the experience, they will come.” By V. Keshavdev
venture “Designed products not for Fortune 500, but Fortune 5 million” “Customers love our products because they are for the service engineer, the IT or sales person. People who use the software help us get better. We have 52,000 customers in over 120 countries.” By V. Keshavdev AND Vijayalakshmi Sridhar
venture “Built culture on the foundation of ownership” “Titles and job descriptions exist only to communicate what you are on the hook for. Each of us is equally responsible to ensure that our part of the engine keeps running.” By V. Keshavdev
people The Conversation — Prashant Jain Prashant Jain heads the largest equity portfolio among Indian AMCs. With equities on the boil, Jain dives into what he knows best—making sense of the market. By V. Keshavdev
