Gone in 135 seconds: All 999 units of Mahindra BE 6 Batman Edition sells out instantly

/2 min read

ADVERTISEMENT

Mahindra said that the automobile was first conceived as a 300-unit collector's edition, but owing to massive demand, was compelled to expand it to 999 units, which still was sold in 'barely two minutes.'
THIS STORY FEATURES
Mahindra & Mahindra Ltd Fortune 500 India 2024
Gone in 135 seconds: All 999 units of Mahindra BE 6 Batman Edition sells out instantly
Mahindra BE 6 Batman Edition 
In this story
Profiles Mentioned in this article

Carmaker Mahindra & Mahindra today said that its BE 6 Batman Edition, which was unveiled on the eve of India's 79th Independence Day this year, i.e. on August 14, has sold all its units in just 135 seconds. The carmaker had unveiled the automobile with 999 units.

"The Mahindra BE 6 Batman Edition created history today when bookings opened at 11:00 AM, with all 999 units sold out in just 135 seconds," the automaker said.

Mahindra said that the automobile was first conceived as a 300-unit collector's edition, but owing to massive demand, was compelled to expand it to 999 units, which still was sold in 'barely two minutes.'

"As the first-of-its-kind collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), the BE 6 Batman Edition fuses bold design, exclusivity and cinematic legacy," Mahindra said in its statement.

Fortune India Latest Edition is Out Now!
India's Top 100 Billionaires

August 2025

As India continues to be the world’s fastest-growing major economy, Fortune India presents its special issue on the nation’s Top 100 Billionaires. Curated in partnership with Waterfield Advisors, this year’s list reflects a slight decline in the number of dollar billionaires—from 185 to 182—even as the entry threshold for the Top 100 rose to ₹24,283 crore, up from ₹22,739 crore last year. From stalwarts like Mukesh Ambani, Gautam Adani, and the Mistry family, who continue to lead the list, to major gainers such as Sunil Mittal and Kumar Mangalam Birla, the issue goes beyond the numbers to explore the resilience, ambition, and strategic foresight that define India’s wealth creators. Read their compelling stories in the latest issue of Fortune India. On stands now.

Read Now

The Mahindra BE 6 Batman Edition is constructed as part of the Pack Three variant of the company's electric SUV lineup. The automobile comes equipped with a 79kWh battery pack which offers an impressive ARAI-certified range of 682 km on a single charge. The battery feeds an electric motor mounted on the rear axle, delivering 286 hp and 380 Nm of torque at peak output.

The automobile is priced at ₹27.79 lakh and offers enthusiasts an opportunity to drive an e-SUV which has been inspired by DC Comics' Batman and his car of choice, the Bat Mobile.

The car comes attired in a beautiful satin black finish and it stands out due to its striking details: custom Batman decals on the front doors, a Dark Knight emblem on the tailgate, and the iconic bat logo integrated into the fender, bumper, and reverse lamp.

The special edition rides on 19-inch alloy wheels, with an optional upgrade to 20-inch wheels.

"This milestone comes as part of Mahindra’s electric origin SUV lineup, a showcase of India’s world-class EV design and technology. It also reflects the company’s Unlimit India vision — pushing boundaries to create global-first innovations that inspire pride, passion and progress," Mahindra said in a statement.

Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.