OnePlus India CEO Robin Liu steps down
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OnePlus India CEO Robin Liu has stepped down from his role, marking a significant leadership shift for the smartphone brand at a time when it is grappling with declining shipments and internal restructuring. The company confirmed the development, stating that Liu is leaving to pursue “personal passions,” while assuring that India operations will continue without disruption.
"We thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours. OnePlus India operations continue with local strategy and business continuity ensured," the company said in a statement.
Liu, who joined OnePlus in 2018 and took over as India CEO in 2024, is currently serving his notice period, with his last working day expected around March 31. His exit comes as parent company Oppo consolidates its global operations, reportedly bringing multiple sub-brands under a more unified structure.
Shipments decline amid shrinking market share
The timing of Liu’s departure is hard to ignore. OnePlus has been losing ground in India’s highly competitive premium smartphone segment, with rivals like Samsung and Vivo gaining share.
According to multiple reports, OnePlus recorded a 32% decline in shipments in 2025, according to Cybermedia Research. IDC estimates a 38.8% decline in the company's shipments in 2025 on a YoY basis. The brand’s market share has also slipped sharply, falling to 2.4% in 2025 from 3.9% the previous year.
Liu, in an X (formerly Twitter) post dismissed rumours about One Plus shutting shop in global markets. In a post, dated January 21 this year, Liu said that the company is operating “as usual and will continue to do so.
“I wanted to address some misinformation that has been circulating about OnePlus India and its operations. We’re operating as usual and will continue to do so. Never Settle,” the post read.
Meanwhile, a media outlet, 9to5Google said that OnePlus will be shutting down in global markets, instead shifting focus to the entry- and mid-range market in India. The report, citing a source, said that the company will cease operations in certain regions, including vast portions of Europe, potentially as soon as April 2026.