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Global pop star Shakira will headline the third edition of the Feeding India Concert in April 2026, marking the first time the initiative will be staged across two cities as organisers scale up one of India’s most visible music-for-cause properties.
The four-time Grammy Award winner is scheduled to perform at Mumbai’s Mahalaxmi Racecourse on April 10 and at Delhi's Jawaharlal Nehru Stadium on April 15. The concerts are presented by HSBC India and produced and exclusively ticketed by District by Zomato.
The two-city format reflects growing corporate and consumer appetite for large-format live events linked to social impact. Feeding India, a not-for-profit initiative focused on reducing hunger and malnutrition, has positioned the concert as an awareness and fundraising platform aligned with the United Nations’ Sustainable Development Goal of Zero Hunger by 2030. Previous editions were single-city events; the 2026 format represents a scale-up both in geography and in global star power.
For District by Zomato, the event also reflects its broader ambition to deepen its footprint in India’s rapidly expanding live entertainment market. The company, which aggregates experiences across dining, movies, sports and events, has increasingly invested in high-profile concerts as experiential spending gains momentum among urban consumers. Bringing in an international artist of Shakira’s stature adds heft to its portfolio and could test the depth of demand for global acts in a multi-city format.
Rahul Ganjoo, CEO, District by Zomato, said, “Bringing an artist of Shakira’s global stature to two cities reflects our commitment to scaling impact while delivering world-class entertainment. Music has the power to unite people across boundaries, and we’re leveraging that to drive conversations that can transform lives — experiences that move you emotionally while moving the needle on hunger.”
Shakira’s participation carries both commercial and thematic resonance. Known for chart-toppers such as Hips Don’t Lie, Whenever, Wherever and Waka Waka, she remains one of the best-selling music artists globally. Beyond her music career, she has built a philanthropic presence through the Barefoot Foundation, which supports education initiatives for vulnerable communities in Colombia and elsewhere. In a statement, she said the concert was “about more than music” and stressed the importance of ensuring children have access to adequate nutrition.
The commercial mechanics of the event reflect a structured partnership model. HSBC India will offer its credit cardholders early access to tickets and a limited discount window before general sales open. District is also enabling a “Buy Now, Pay Later” option, allowing consumers to stagger payments — a feature increasingly common in India’s ticketing ecosystem as organisers attempt to widen access while maintaining premium pricing for marquee acts.
India’s live events sector has rebounded strongly after the pandemic, with international tours, music festivals and arena shows drawing large crowds in metro markets. However, staging back-to-back stadium-scale concerts with a global headliner remains a complex logistical and financial undertaking. Industry executives say multi-city formats can improve revenue visibility and brand partnerships but also raise production costs and operational risk.
For Feeding India, the concert remains a high-visibility vehicle to amplify its work across government partnerships, school meal support and youth volunteer networks. By coupling a global entertainment property with a social cause, organisers are betting that star power can translate into sustained public engagement on hunger and malnutrition — issues that continue to affect millions across the country.
Opening acts are expected to be announced in the coming weeks, with ticket sales scheduled to begin in early March.