BRND.ME turns public as former Mensa Brands prepares for IPO push

BRND.ME, the consumer brands platform formerly known as Mensa Brands, has converted into a public company as it moves closer to an eventual stock market listing, marking a key milestone in its effort to evolve from a venture-backed startup into a public-market-ready consumer business.

The company has changed its corporate identity from Mensa Brand Technologies Private Limited to Mensa Brand Technologies Limited following approval from the National Company Law Tribunal (NCLT) and completion of regulatory filings with the Registrar of Companies.

The transition comes shortly after BRND.ME completed a cross-border composite merger to shift its domicile from Singapore to India—an uncommon restructuring move that consolidates the business under a single Indian holding structure and positions it more favourably for public market participation.

The company is currently evaluating an initial public offering (IPO) over the next 12 to 18 months.

For India’s fast-growing consumer and direct-to-consumer ecosystem, the move reflects a broader shift underway among venture-funded businesses—where governance standards, profitability and operating discipline are increasingly becoming as important as growth.

What does BRND.ME’s public company transition signal?

BRND.ME founder and CEO Ananth Narayanan said the conversion is part of a larger structural reset undertaken over the past year.

“Converting into a public company is an important milestone in BRND.ME’s journey. Over the past year, we have taken deliberate steps to simplify our corporate structure, strengthen governance and build a stronger foundation for the next phase of growth,” Narayanan said.

He added that the company’s long-term ambition extends beyond building consumer labels for the domestic market.

“For us, the larger ambition is to build from India for the world and create consumer brands that can scale meaningfully across global markets. Our transition to an Indian holding structure, followed by this conversion, gives us the structure to scale with greater focus, transparency and discipline,” he said.

The company’s operational metrics suggest it is entering this next phase with a sharper focus on financial sustainability.

BRND.ME said it achieved adjusted EBITDA profitability and turned operating cash-flow positive in FY26. The company recorded revenue of approximately ₹1,500 crore during the year and is currently operating at an annualised revenue run-rate of ₹1,700–1,800 crore.

The company said FY26 was focused on consolidation rather than expansion at all costs, with growth supported by margin improvement, tighter cost controls and calibrated investments across the portfolio.

Its business today is anchored by four scaled brands. Personal care label Majestic Pure contributes nearly ₹400 crore in annual revenue, while Botanic Hearth generates around ₹300 crore. Nutrition brand MyFitness and lifestyle-focused PartyPropz have each crossed the ₹200-crore mark annually.

Founded in 2021, BRND.ME operates across wellness, health and lifestyle categories with a presence spanning India, the United States, Canada, Europe and the Middle East. As IPO discussions gather pace, the company’s ability to sustain profitability while scaling internationally is likely to become the next key test for investors.