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Sridhar Gundaiah, 36

Founder, Storeking

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On a trip to China in 2012, Gundaiah was awed by the fact that the Chinese solely used Mandarin as a medium to shop online. In October that year, he set up StoreKing, a technology-enabled retail distribution platform which supports local languages and enables rural retailers to buy and sell products. Today, HUL, P&G, Marico, Samsung, and Xiaomi among others, use its 50,000-strong retailer network to access consumers in tier 3 markets and beyond. But product sales account for just 30% of its FY19 gross merchandise value of `2,000 crore. As Gundaiah says, “Our digital business, where retailers help consumers with money transfers, bill payments and buying insurance products, accounts for 70% of business.”

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