Apple shakes up the App Store with AI-generated review summaries in iOS 18.4 beta

A big change is coming to your beloved Apple App store. Apple is introducing a new way for users to sift through app reviews more efficiently. The latest iOS 18.4 and iPadOS 18.4 betas bring AI-generated review summaries to the App Store, offering users a quick overview of feedback without the need to scroll through hundreds of individual opinions.

This new feature uses Apple Intelligence to generate concise summaries of user reviews, highlighting common themes and sentiments. The rollout is currently limited to app listings in the U.S., with English as the supported language. Apple plans to expand support for additional languages and regions over the course of the year.

In this update, first spotted by Macworld, AI-driven summaries appear just before individual reviews on app pages, condensing feedback into digestible insights. Moreover, the summaries are refreshed at least once a week, ensuring they reflect the latest user experiences. This cloud-based processing means that summaries remain consistent across devices, appearing identically on iPhones and iPads logged into the same account.

While AI-generated content remains an evolving technology, Apple is providing a safeguard against inaccuracies. Both developers and users can report problematic summaries, prompting Apple to regenerate or remove them if necessary.

Developers can also access these summaries via App Store Connect to monitor how their apps are being perceived.

The move aligns with Apple’s broader push into AI-driven enhancements, streamlining how users discover and evaluate apps. Instead of combing through extensive user reviews, customers can now glance at a short, curated summary that encapsulates the most relevant opinions. This feature not only saves time for users but also benefits developers, whose standout features and user feedback are now surfaced more prominently.

While Apple has yet to confirm whether these summaries will be exclusive to Apple Intelligence-supported devices, their implementation signals a shift toward a more AI-integrated App Store experience. As AI tools become more embedded in Apple’s ecosystem, the company’s approach to curating user-generated content could redefine how users interact with digital storefronts.

For now, the AI-powered review summaries mark a small yet significant step in Apple’s efforts to make the App Store more user-friendly. With plans to expand language and regional availability, this feature could soon become a standard aspect of how users evaluate apps worldwide.