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With refined aesthetics, enhanced comfort, and modern features, SUV major Mahindra & Mahindra Ltd. today introduced its New Bolero range. The new version has been priced at ₹7.99 lakh (ex-showroom), while the newly introduced top-end B8 variant is priced at ₹9.69 lakh. The company says the new Bolero Neo starts at ₹8.49 lakh (ex-showroom), with the new top-end variant N11 at ₹9.99 lakh.
The 25-year-old Bolero brand has a strong presence, especially across diverse terrains and rugged rural landscapes.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., said, “The Bolero has stood the test of time, earning its place as one of India’s most versatile and tough SUVs for over 25 years. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India. With a perfect blend of toughness, contemporary styling, enhanced comfort, and modern features, the new Bolero and Bolero Neo deliver a powerful SUV experience that shines equally in urban environments and challenging terrains.”
October 2025
As India’s growth story gains momentum and the number of billionaires rises, the country’s luxury market is seeing a boom like never before, with the taste for luxury moving beyond the metros. From high-end watches and jewellery to lavish residences and luxurious holidays, Indians are splurging like never before. Storied luxury brands are rushing in to satiate this demand, often roping in Indian celebs as ambassadors.
What's on offer?
The company claims the new Bolero blends design, modern features, and enhanced comfort, while staying true to its authentic toughness. Inside, the Bolero offers a new 17.8 cm touchscreen infotainment and music system, steering-mounted controls, and leatherette upholstery with enhanced seat comfort. The advanced ride and handling tech – RideFlo – delivers enhanced stability and control, with improved suspension architecture, engineered for any terrain.
The Bolero’s core DNA remains the same, powered by the mHAWK75 engine delivering power of 55.9 kW and 210 Nm torque, with body-on-frame construction. New colour option includes Stealth Black, along with existing Diamond White, DSAT Silver, and Rocky Beige.
What's new in Bolero Neo?
The New Bolero Neo boasts a new grille with horizontal accents and dark metallic grey R16 alloy wheels. It features two new interior theme options – Lunar Grey and Mocha Brown. The company is pitching it to urban and semi-urban buyers. The 22.8 cm infotainment system is complemented with a rear-view camera and a USB-C-type charging port. The advanced ride and handling tech – RideFlo – along with MTV-CL and Frequency Dependent Damping (FDD), help in smooth rides on tough roads.
Powered by the mHAWK100 engine delivering power of 73.5 kW and 260 Nm torque, the Bolero Neo includes cruise control and Multi-Terrain Technology (MTT) for enhanced traction over broken roads through a locking differential. New colours include Jeans Blue and Concrete Grey, and three dual-tone options, along with existing Diamond White, Stealth Black, Pearl White, and Rocky Beige.
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