Curefit strengthens board with four independent directors to sharpen governance
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Curefit Healthcare Pvt. Ltd., the Bengaluru-based fitness and wellness platform, has appointed four independent directors to its board as it looks to bolster governance amid ongoing expansion and increasing competition in the wellness space.
The company has brought on board Kalpana Morparia, former Chairman of JPMorgan South and Southeast Asia, Arun M. Kumar, Managing Partner at Celesta Capital, Dr. Indu Bhushan, the founding CEO of Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (AB-PMJAY), and Pragya Misra, Head of Strategy & Global Affairs, India at OpenAI.
The appointments reflect Curefit’s intent to deepen institutional oversight while tapping into diverse expertise spanning finance, global consulting, healthcare systems and technology policy.
Why is Curefit strengthening its board now
The move comes at a time when Curefit—founded in 2016 by Mukesh Bansal—is scaling its operations across more than 60 cities with its flagship brand Cult, which offers gyms, group workouts and digital fitness services. As the company sharpens its omnichannel play in fitness and wellness, governance and board independence are becoming critical.
Kalpana Morparia, former Chairman of JPMorgan South and Southeast Asia, brings decades of experience in banking and financial services, including leadership roles at ICICI Bank . Arun M. Kumar, Managing Partner at Celesta Capital, adds global perspective across consulting, venture capital and public policy, having previously led KPMG India and served in the Obama administration.
What expertise do the new independent directors bring
Strengthening the healthcare lens on the board is Dr. Indu Bhushan, the founding CEO of Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (AB-PMJAY), with over three decades of experience across multilateral institutions and government. Meanwhile, Pragya Misra, Head of Strategy & Global Affairs, India at OpenAI, brings expertise at the intersection of technology, policy and market development, with prior stints at WhatsApp and Truecaller.
Curefit’s leadership said the appointments are aimed at enhancing strategic depth as the company builds for the long term. “As organisations grow in scale and complexity, strong governance and clarity of thought become increasingly important,” said Mukesh Bansal, chairman and founder of Curefit Healthcare Pvt. Ltd.
CEO Naresh Krishnaswamy noted that the inclusion of independent voices with global experience aligns with the company’s next phase of growth, where operational discipline and long-term resilience will be key.
The development underscores a broader shift among consumer-tech and health platforms in India, where companies are strengthening boards ahead of potential capital market activity or profitability milestones. For Curefit, the expanded board could play a crucial role in navigating a rapidly evolving fitness market marked by rising health awareness, hybrid consumption models and intensifying competition.