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JSW MG Motor India has announced the appointment of Anurag Mehrotra as the new Managing Director (MD) of the company. He will replace Rajeev Chaba, who will continue to advise management and shareholders as a member of the joint steering committee.
Mehrotra has around three decades of professional experience and has held leadership roles in the automotive sector's sales, marketing, strategy, and business development. Mehrotra has been credited with steering brands into new growth trajectories.
His previous roles include Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at Ford India. Based in Gurugram, Mehrotra will work towards growth initiatives and strengthen MG's four brand pillars: diversity, experience, innovation, and community, a statement says.
The company Chaba has been instrumental in establishing the MG brand in India since its inception. "Under his leadership, MG has become one of the country's top car brands and has set standards for innovation and disruption across categories."
Notably, Chaba led the launch of several MG models in India. "Rajeev has built a resilient, high-performing team that has successfully overcome numerous challenges, driving MG’s rapid growth and solidifying its position in the Indian market," says the company.
Yu De, Assistant to SAIC President and Head of International Operation, SAIC Motor said, “We are grateful to Rajeev for his exceptional leadership in building the MG brand in India. Anurag’s diverse experience, and a deep understanding of domestic and international market dynamics, will be critical in taking this journey to the next level.”
Parth Jindal, Director, JSW MG Motor India said, “We are at an inflexion point in our NEV journey and are ready to accelerate into a new era with an exciting product pipeline. We are thankful to Rajeev for his invaluable contribution to the brand and delighted to welcome Anurag to JSW MG Motor India. His deep understanding of the Indian market and his strategic vision for New Energy Vehicles align perfectly with our focus on sustainable mobility.”
SAIC Motor and JSW Group had formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023, leading to the entry of JSW in the automotive sector. Last month, company’s director Parth Jindal told Fortune India that the battery-as-a-service (BaaS) model accounts for around 15-20% of the total electric vehicle sales of JSW MG Motor India. The BaaS model, which brings down the high upfront cost of EVs by offering battery rental, was first launched with the MG Windsor. It was later extended to JSW MG Motor's other EVs—Comet and ZS.
Jindal said BaaS sales are expected to increase as the company on-boards big lenders. “The big banks from where most people take loans were still figuring out and understanding this concept because this is the first time in India. Now major banks have started accepting BaaS. Kotak Mahindra Bank has come on board. We expect ICICI Bank, HDFC Bank IDFC and State Bank of India to also come on board. We expect the numbers to increase now,” Jindal said.
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