Reliance Trends launches summer collection with Mahesh Babu, Sitara

Fashion retailer Reliance Trends has launched its new Summer-Occasion wear collection, along with a campaign featuring actor Mahesh Babu and his daughter Sitara. The campaign, 'New Times, New Trends,' highlights a range of merchandise for families during the summer and travel season.

The campaign introduces a new collection, including casual wear, western wear, and party ethnic outfits. The promotional film, featuring Mahesh Babu and Sitara, showcases the latest styles available at Reliance Trends.

Reliance Trends says its new collection blends traditional and modern elements, offering clothing options for different occasions. The retailer says it continues to expand its offerings with designs reflecting contemporary fashion trends while incorporating Indian craftsmanship.

Trends claims to have a strong network of more than 2000 stores, in more than 1000 cities across all its formats. It also houses more than 100 national and international apparel & accessory brands with 20 own brands across categories to fulfil every customer's needs.

As of Q3 FY25, Reliance Trends parent Reliance Retail's registered customer base grew to 338 million. RIL's retail segment delivered a strong performance in Q3.

Reliance Retail's business registered a revenue of ₹90,333 crore, up 8.8% Y-o-Y and 18.4% Q-o-Q. "Strong growth driven by several productivity improvement initiatives and increased customer engagement during the festive period through new product launches and promotions," said the company.

Its EBITDA from operations was at ₹6,632 crore, up 9.8% Y-o-Y, while margin from operations stood at 8.3%, up 20 bps Y-o-Y.