Tata Motors partners with Vicky Kaushal for IPL 2025 campaign

Auto major Tata Motors has announced its association with Bollywood actor Vicky Kaushal for its passenger and electric vehicle range, with the collaboration kicking off with a campaign for the new Tata Curvv during the upcoming IPL 2025 season starting March 22, 2025.

The company says Vicky's rise to stardom has been "driven by perseverance, authenticity, and a willingness to take on challenging roles—qualities that align with Tata Motors’ vision".

The auto major says Vicky’s partnership underscores their shared commitment to breaking norms. "From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ spirit."

Vivek Srivatsa, chief commercial officer, Tata Passenger Electric Mobility Ltd., said, “Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes pride in representing Indian cinema and culture globally."

Vicky Kaushal said he's thrilled to make a foray into the world of cars with Tata Motors. "Tata Motors’ legacy, coupled with its commitment to innovation and disruption, reflects my passion."

In another major news, Tata Motors has announced to increase in prices across its commercial vehicles and passenger vehicle range, including electric vehicles, effective April 2025. This price adjustment is being undertaken to partially offset the impact of rising input costs, the automaker said, adding that the extent of the hike will vary depending on the model and variant.

The announcement comes a day after Maruti Suzuki India Ltd revealed its plan to increase car prices from April owing to rising input costs and operational expenses. Maruti’s price hike is expected to be up to 4% and will vary depending on the model.

The country’s largest commercial vehicle maker announced a price hike of up to 2% on its commercial vehicle range, effective April 1, 2025. Tata Motors reported a 22% drop in the third quarter of the fiscal year (Q3 FY25) at ₹5,451 crore, down from ₹7,025 crore a year before. Sequentially, Tata Motors Q3 profit grew 62% from ₹3,450 crore in the previous quarter.

The company's consolidated revenue from operations increased 3% YoY to ₹1.13 lakh crore during the said quarter, up from ₹1,10,577 crore in the year-ago period. Consolidated EBITDA rose 13.7% to ₹15,500 crore in Q3 FY25, down 60 bps from the same period last year.