Audi India to hike car prices by up to 2% from April 1 on currency fluctuations

Audi India on Thursday said it will increase the ex-showroom prices of its vehicles by up to 2% across its model range from April 1, citing rising input costs and currency fluctuations. 

The German luxury carmaker said the price revision will apply across its entire portfolio in India, though the extent of the increase will vary depending on the model and variant. 

Explaining the move, Balbir Singh Dhillon, Brand Director at Audi India, said the company has been facing higher input costs along with volatility in foreign exchange rates. 

“Due to recent rising input costs and currency fluctuations, we are implementing a price adjustment of up to 2% effective from April 01, 2026. We remain committed to minimising the impact of the price hike on our customers,” Dhillon said in a statement. 

The company did not disclose model-wise revisions but said the increase will apply across its range of sedans, SUVs and electric vehicles available in the Indian market. 

Audi India currently sells a broad portfolio in the country, including models such as the Audi Q3, Audi Q5, and Audi A6. The brand also offers electric vehicles under the Audi e-tron lineup as part of its strategy to expand its presence in the premium EV segment in India. 

Automakers typically revise vehicle prices periodically to offset rising commodity costs, higher logistics expenses and fluctuations in global currencies. Luxury carmakers are particularly exposed to exchange-rate movements as a large share of components and fully built units used in premium vehicles are imported. 

India’s luxury car market seen steady growth 

India’s luxury car market has seen steady growth in recent years, supported by rising disposable incomes, increasing demand for premium SUVs and a growing base of affluent consumers in major cities. Industry players have also been expanding their electric vehicle offerings as customers gradually shift toward cleaner mobility options. 

In India, Audi India operates through a network of dealerships across major cities and assembles several models locally at the Skoda Auto Volkswagen India plant, Aurangabad facility. The company competes with other luxury carmakers such as Mercedes-Benz India and BMW India in the premium car segment. 

The price revision comes at a time when several automobile manufacturers are reviewing pricing strategies at the start of the new financial year to manage rising operational costs while maintaining growth in the Indian market.