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Under Pendurkar, Kellogg’s is betting on “India-centric innovation” to boost growth. This includes using an indigenous grain such as ragi that’s making a popular comeback as a healthy alternative to wheat. It also means a sharper focus on plain and flavoured oats, which are seeing increased demand. According to data from Euromonitor, in India, hot cereals are helping to grow the market for breakfast foods, a market Kellogg’s dominates with a 37% share. Meanwhile, Pendurkar has still not managed to get the popular chips brand Pringles into India, something that was to have happened two years ago.