R.M. Vishakha,Managing director and CEO
In the early 1980s, when shampoos in sachets debuted in India at a ‘princely sum’ of ₹1, no one knew the revolution it would spark. After more than three decades, small still sells and how. From cold drinks in 200 ml packs to phone recharges in denominations of ₹10, the success of bite-sized products and services has been one of the biggest learnings in product positioning in India. R.M. Vishakha, IndiaFirst Life Insurance MD and CEO, wants to do the same with insurance—in other words, market “insurance in a sachet”. She wants to make insurance policies as easily and readily available to the masses as shampoo sachets.