MOSTPOWERFUL WOMEN

30
Prev Rank: NEW

Anupriya Acharya, 48

CEO, Publicis Media India

Previous Rank : NEW

When Acharya joined advertising as a rookie at Ogilvy & Mather in 1994, the industry was undergoing massive churn. Media executives used to dealing with print for decades were grappling with the rise of television as a new medium. Advertisers were no longer willing to pay fat commissions and big advertising companies were simply breaking up. It was a valuable learning experience for Acharya that’s probably coming in handy now: Today, she’s the head of the India division of French advertising giant Publicis Groupe at a time when the digital medium is again fundamentally changing the business. Acharya is undaunted by the change.

Advertisement
Advertisement