MOSTPOWERFUL WOMEN

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Prev Rank: 32

Ekta Kapoor, 43

Joint managing director, Balaji Telefilms

Previous Rank : 32

A year into its launch, video-on-demand platform ALTBalaji, a subsidiary of Ekta Kapoor’s Balaji Telefilms, has racked up one million subscribers and counting. It has a library of 250 hours of fresh content. Though the net profit of Balaji Telefilms fell nearly 50% in the past financial year, ALTBalaji’s success keeps her in good stead. The edge ALTBalaji has over other platforms such as Netflix and Hotstar, which cater to a more urban audience, is that its content is mainly focussed on viewers in rural India, where the next phase of growth in mobile Internet is expected.

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