Renu Sud Karnad,Managing director
The housing finance giant is the largest mobiliser of retail deposits in India, with outstanding deposits worth ₹1,32,324 crore as on March 2020. And like many other sectors, the Covid-19 pandemic severely impacted real estate, which was already witnessing a slowdown. HDFC turned its focus towards affordable housing in tier 2 towns and below by amplifying the benefits of the Pradhan Mantri Awas Yojana (PMAY) scheme. Dedicated teams, across the country, conducted extensive workshops and set up help desks to educate property developers and their sales staff, and prospective salaried borrowers too. In the past year, HDFC has assisted almost 100,000 families under PMAY—while cumulatively, since December 2015, about 200,000 families have been helped. While the lockdown brought business to a near standstill, disbursements in June and July saw month-on-month jumps of 68% and 81%, respectively. Despite the increased volumes, there has been no let-up in HDFC’s diligence and prudence.