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Monika Shergill,Vice president, content
With great power comes great responsibility. Shergill, who was elevated as vice president, content, for Netflix India early this year, has both. The streaming service has built a massive presence and reputation for itself since its launch in India in 2016. Estimates put Netflix’s base in India between 1 million and 2 million. For audiences stuck at home during the pandemic, Netflix was a huge relief. For content creators, it became a saviour. But even before the pandemic, the OTT giant had energised the Indian film industry, bringing to the forefront voices that would otherwise have been lost in the melee of Bollywood’s skewed theatrical distribution system. With shows such as She and Masaba Masaba, to the little science fiction gem, Cargo, Netflix has carefully positioned itself as the young educated urban Indian’s go-to entertainment option. The streaming service clearly sees India as integral to its plans. Earlier, it had announced that through 2019 and 2020, it will invest at least ₹3,000 crore on content creation in the country. Apart from scripted shows, Shergill is also betting big on unscripted content, and documentaries.