MOSTPOWERFUL WOMEN

37
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Priyanka Chopra Jonas, 38

Founder, Purple Pebble Pictures, investor, Bumble

Previous Rank : NEW

Chopra Jonas is, arguably, the most recognisable Indian celebrity on the global stage today. Apart from building her substantial portfolio as an actor (she will soon be seen on Netflix in the adaptation of the Man Booker Prize-winning book The White Tiger), Chopra Jonas has shown herself to be an astute businesswoman. To a large extent, this is because of her ability to understand the zeitgeist. Take her investment in the women-friendly dating app Bumble in 2018. At the time, that market was led by Tinder, but she believed Bumble had that differentiator that could make it a market leader: choice. Unlike most other apps, the women on Bumble get to make the first move. This was a game changer globally, but especially in India, where women have traditionally been denied the agency to choose their partners. Within a year of its launch in India (in December 2018), it registered over 2 million users. That number has only grown. Her other investments include U.S.-based Holberton School, a project-based alternative to college for coders and software engineers. Back in 2015, Chopra Jonas had also realised the growing demand for small-budget films with a focus on storytelling and launched her production house, Purple Pebble Pictures.

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