Indian films and series consistently feature in Netflix’s Top 10 lists globally, says Monika Shergill, vice president, content, Netflix India. “I believe in the direction our business is growing.” Her remarks come months after the streaming giant’s co-founder Reed Hastings expressed frustration over not being successful in India yet, in an earnings call held in the beginning of this year. He mentioned that in every other major market, the company has got the flywheel spinning.
Shergill is confident Netflix is making progress in India. Recognising Original content like Navarasa and Haseen Dillruba and licensed blockbusters, including RRR and Gangubai Kathiawadi, Shergill says global viewing of Indian films has gone up 50% in 2022 over 2021. “We are doing well on all fronts — member engagement, subscriber growth and long-term revenue. We have a strong local team, have partnered with incredible creators and taken big bets,” she adds. — Avneet Kaur