Embracing New Roles At Balaji Telefilms
Ektaa R. Kapoor,Joint MD
It’s been a year of big decisions for Ektaa R. Kapoor and her company Balaji Telefilms. Kapoor and her mother and Balaji Telefilms’ managing director Shobha Kapoor stepped down from their positions as head of video-on-demand platform Alt Balaji to focus on other ventures. Overall, Ektaa Kapoor says she decided to stop the interdependency between different divisions of her business. “We learned the need to have a large runway of finance,” says Kapoor. “You cannot have much interdependency because this can stunt growth of both or one (business). If there is a certain unexpected cash flow blockage, both will get affected,” she says. In FY23, the company reported a 76% increase in revenue to ₹593 crore. Kapoor, who began her career at 18, believes getting more professionals in top management allows her to focus on creative expertise and her role as the promoter of the company. This year, she is excited about upcoming projects like Dream Girl 2, apart from a film she is making with fellow producer Rhea Kapoor, a coming-of-age story featuring Bhumi Pednekar, and Buckingham Murders, a film directed by Hansal Mehta, featuring Kareena Kapoor in lead role and as co-producer. “It is a subject close to my heart because it speaks of grief and it speaks of a 35-40 year old woman,” she says.